Events
Welcome to the Center for Customer Insights and Digital Marketing (CCIDM) Workshops page! Our student-led workshops provide hands-on learning experiences in data analytics, digital marketing, and essential professional skills. Designed and delivered by talented students, these sessions cover a wide range of topics, including SQL for data science, survey design with Qualtrics, R programming, and presentation techniques. Whether you’re looking to enhance your technical expertise or expand your marketing knowledge, these workshops offer practical, peer-driven insights to help you thrive in today’s digital world. Explore our on-demand videos and upcoming sessions to start learning today!
Text Mining in R
Learn how to mine and analyze text data using R, including accessing the Twitter API, performing sentiment analysis, and applying topic modeling to extract insights from social media.
Introduction to SQL in Data Science
Master the fundamentals of SQL, including writing queries, retrieving data, and working with tables to manage and analyze datasets effectively.
Machine Learning with Tidymodels
Explore machine learning workflows in R using the Tidymodels package, learn about cross-validation, and implement various models while avoiding overlearning.
Techniques for Effective Web Development
Gain foundational skills in web design and development, including content strategies, hosting, standards, and tools for creating cost-effective websites.