Shaping the Future of Digital Marketing and Consumer Insights
Shaping a Smarter Future for Marketing Students and Professionals Everywhere.
About the Center for Customer Insights and Digital Marketing (CCIDM)
The Center for Customer Insights and Digital Marketing (CCIDM) is a hub for exploring the intersection of consumer behavior and digital technology. Through research, workshops, and collaborations with industry leaders, we equip businesses, students, and professionals with actionable insights and practical skills to navigate the complexities of the digital economy.
From cutting-edge marketing analytics to hands-on educational experiences, CCIDM empowers individuals and organizations to excel in the ever-changing world of digital marketing.
Virtual Workshops
Annual Events
Sucessful Alumni
Refereed Publications
Workshops
Popular Courses
R Programming
Data Wrangling and Visualization Certificate Program
The Data Wrangling and Visualization Certificate Program at Cal Poly Pomona teaches data cleaning, transformation, and visualization using R’s Tidyverse to create effective, interactive visualizations.
Text Analytics
Text Mining in R
The “Text Mining in R” workshop by Cal Poly Pomona’s Center for Customer Insights and Digital Marketing offers a hands-on demonstration of text mining techniques using R, focusing on accessing the Twitter API, cleaning and tidying text data, sentiment analysis, and topic modeling.
R Automation
Create an Analytics Report Directly from R
The “Create an Analytics Report Directly from R” workshop by Cal Poly Pomona’s Center for Customer Insights and Digital Marketing provides a tutorial on using R Markdown to generate reports in formats like HTML, PDF, and Word.