About Us

The Center for Customer Insights and Digital Marketing (CCIDM) at Cal Poly Pomona is a dynamic hub for exploring the intersection of consumer behavior and digital technology. Through hands-on workshops, cutting-edge research, and industry collaborations, CCIDM equips students and professionals with the skills and knowledge to excel in the rapidly evolving digital landscape. From mastering data visualization and text mining in R to understanding strategic marketing insights, the Center fosters innovation and bridges the gap between academia and industry, empowering participants to tackle real-world challenges and drive impactful results in the digital economy.

Students engaged in a CCIDM workshop

Explore the Future of Digital Marketing

The Center for Customer Insights and Digital Marketing (CCIDM) at Cal Poly Pomona is dedicated to advancing the understanding of consumer behavior and empowering professionals in the digital economy.

  • Offers hands-on workshops covering topics like data visualization, text mining, and R programming.
  • Hosts interactive events and projects that connect students with industry leaders and cutting-edge research.
  • Provides certification programs to enhance skills in data analysis and strategic marketing.
  • Collaborates with businesses to tackle real-world challenges using innovative marketing techniques.
  • Equips students and professionals with tools to excel in the rapidly evolving digital marketing landscape.

Our Team

Meet the team empowering insights at the CCIDM

Walter White

Business

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Sarah Jhonson

Marketing

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William Anderson

Maths

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Amanda Jepson

Foreign Languages

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Brian Doe

Web Development

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Josepha Palas

Business

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